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Retail

AU e-commerce (confidential)

Rebuilt checkout flow with AI-powered product recommendations and a Next.js 15 migration.

+38%

conversion rate

-22%

cart abandonment

$4.2M

additional GMV/yr

The problem

The client was running a Magento 1 checkout in 2024. Mobile conversion was 1.8%. They had tried two agencies without a successful migration.

Our approach

We audited the checkout funnel, identified 11 friction points, migrated to Next.js 15 App Router + Django API, and added a Claude-powered recommendation widget at the cart step. Timeline: 8 weeks.

The outcome

Conversion rose from 1.8% to 2.5% on mobile within 30 days. Checkout load time dropped from 4.2s to 1.1s. The recommendation widget had a 12% click-through and 38% add-to-cart rate.

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